Strategy and direction
Audience, position, content, and a plan that starts in the right place.
Websites that feel like your business.
I help small businesses become clearer, more distinctive, and easier to choose—from first direction through launch.
DirectionDesignDevelopmentLaunch
Selected work
Launched artist platform
E. Tedebring
A production site for abstract tattoo artist Edvin Tedebring, built to carry the same restraint and intensity online as the work itself.
- Custom visual direction and responsive build
- Editable portfolio, articles, tours, process, and FAQ
- Detailed inquiry flow with private reference-image handling
Product and platform work
Wellr
At Wellr I work across product and platform delivery: web, mobile, backend, data, content, and operations. It proves the range goes far beyond a marketing page.
- Product work from planning and architecture to release
- Responsive web journeys and mobile product experience
- Backend, data, integrations, and the content platform
Independent product · product concept
LifeNearby
LifeNearby shows the range behind the offer: strategy, brand, interface design, frontend, APIs, maps, localization, newsletters, privacy, and production operations.
- Responsive discovery experience and location-aware maps
- Swedish and English content across web and product surfaces
- Newsletter, activity publishing, moderation, and admin workflows
One person. All the way.
You work directly with me from the first conversation through launch and beyond. I own the whole delivery—direction, design, code, and technology.
Design that feels right
A visual system that reflects the business and helps customers choose.
Quality development
Fast, accessible, durable engineering built for real use.
Technical ownership
Launch, security, follow-up, and support once the website is live.
How we work
- 01
Understand the business
We start with goals, customers, content, current friction, and what actually needs to become easier or clearer.
- 02
Shape and build
I define the structure and visual direction, then build the website, product, or technical solution with the right level of integration.
- 03
Launch and improve
I handle quality, performance, metadata, domain launch, and follow-up. Afterwards, choose ongoing Care or a planned handover.
A complete website. One clear introductory price.
For my first three customers: one fixed project, two payment stages, and a solution shaped around the business—not a reused template.
First three customers9 900SEKFixed project price · excluding VAT
- Up to five pages with responsive design
- One visual direction and two consolidated revision rounds
- Contact form or integration with an existing booking service
- Technical SEO, launch, and 30 days of support
- You supply final text, logo, and images; additional work is quoted separately
Payment schedule50/50Written approval first · publication after final payment
The first half is invoiced after written quote acceptance and paid before work starts. The second is invoiced after final approval and paid before publication.
Optional after 30 days of included support
CareSEK 990/month
Managed technical care for the agreed website. Price excludes VAT; new pages, features, layouts, and larger content work are quoted separately.
- Managed hosting and security maintenance
- Technical updates, monitoring, and supported backups
- Up to two small text or image swaps in the existing structure each month
Your domain and content stay yours.
Email, mailboxes, DNS, and deliverability are optional and quoted separately. If Care ends, a scoped managed handover or migration is quoted separately; raw source code is not included automatically.
Ask about the offer
You always control your domain and supplied content. Domain fees, mailbox licences, VAT, and other third-party costs are separate.
Let’s decide whether the project is a fit in 20 minutes.
Tell me what the business does, what is missing today, and what you want a new solution to change. The first conversation is free and carries no obligation.